Are you a performing artist, singer, or songwriter who has wondered how songs end up in movies, TV shows, commercials, podcasts, or video games? Curious about what sync licensing is and how it can create new opportunities for your music?
Sync licensing is the process of licensing music for use in film, television, advertising, video games, podcasts, and other visual media. It has become one of the fastest-growing revenue streams for independent musicians.
Join manager Billy Maupin for an introduction to the world of sync licensing. You'll learn how the industry works, who the key players are, what music supervisors are looking for, and practical steps you can take to prepare your catalog for licensing opportunities. There will be time provided for Q&A, so that attendees can share and learn from discussing real issues facing musicians in the sync industry.
EARLY BIRD PRICING THROUGH August 25, 2026, $10
GENERAL PRICING August 26 THROUGH September 22, 2026, $15
Registration is limited. This virtual session meets on Tuesday, September 22, 2026 from 12 - 1:30PM EST. The class meets on Zoom and you will receive login information in your registration email. The session will be recorded. However, we encourage you to join live to ask questions and engage in the conversation.
About the instructor:
Billy Maupin is the founder of Resounding Strategies, a consulting and management firm drawing on his 30 years of experience within the music industry. A recognized leader in his field, Billy was named to Billboard’s Indie Power Player List in 2019. He has deep experience at labels, distributors, and publishing companies alike, having previously served as Chief Marketing Officer for Redeye Distribution and General Manager for Yep Roc Music Group.
Deeply passionate about music history and storytelling, Billy shares his experiences and insider perspectives on his Substack, This One's Called.... He also serves as Producer and Booker for the PBS NC television series Shaped by Sound and the Carolina Calling podcast. A proud graduate of Appalachian State University, Billy has advised the state of North Carolina on its overarching music strategy and has served on numerous boards and committees.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org . We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.