Are you an artist looking to create and market a successful promotion for your business? Have you been curious about how to use a promotion to drive sales to your creative business but don't know where to start?
Whether you're celebrating a business anniversary, launching a new collection or series, recognizing your birthday, or planning a special event, knowing how to build an effective promotion can help you attract customers and boost sales.
Join Lysandra Weber in this workshop and get practical guidance on how to build and market a promotion for your business. If you have an idea but aren't sure where to start, this session will walk you through the process of planning, marketing, and executing a promotion that supports your business goals.
In this session, you'll learn how to plan and execute promotions that support your business goals. Topics include:
Choosing the right type of promotion for your business, customers, and objectives.
Identifying the best times to run promotions throughout the year; use them strategically, not only for holidays
Planning and building a successful promotional campaign from concept to execution.
Marketing your promotion across multiple channels to maximize visibility and engagement.
Using promotions to attract new customers, re-engage past customers, and increase sales with your existing audience.
Measuring the success of your promotion and applying what you learn to future campaigns.
Bring your promotion ideas and be ready to workshop them during this interactive session. You'll leave with a practical plan for launching and marketing a successful promotion; one you can adapt and repeat for future events, milestones, product launches, and seasonal campaigns.
Register today and start building promotions that attract customers and drive sales!
EARLY BIRD PRICING THROUGH SEPT 15 $48
GENERAL PRICING THROUGH OCT 12, $58
DAY OF WORKSHOP PRICING $63
This virtual class meets on Tuesday, October 13, 2026 from 6:00-8:00pm EST. The class meets on Zoom and you will receive login information following registration. The session will be recorded. However, we encourage you to join live to ask questions and engage in the conversation.
If you have any questions about the class scope prior to registration, please send them to artswell@triangleartworks.org.
About The Instructor:
Lysandra Weber is a brand marketer with over 15 years of experience leading strategy for companies like Burt’s Bees, Brooklyn Brewery, Spoonflower, and Keel Labs, helping them grow through clear messaging, engaging content, and customer-focused campaigns. She also spent over 10 years running her own handmade women’s apparel business, so she understands firsthand what it takes to build and market a creative brand. Now, Lysandra helps artists, makers, and creative businesses clarify their messaging, connect with their audience, and build marketing strategies that feel authentic, doable, and aligned with their vision. Visit her website to learn more about her services and work.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
The cost to attend this event helps cover important programming expenses, such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.
All event registration constitutes an agreement to photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by Triangle ArtWorks. By registering, participants consent to being added to our newsletter mailing list.