Email marketing is inexpensive and one of the best ways to engage with a client or customer base without worrying about a shifting algorithm. Artists, performers and organizations use email newsletters and marketing to direct customers to event registration, show off new work and sell tickets.
This online clinic will get you started with a newsletter that supports your work. If you have a newsletter but barely send it, or if you have one that isn’t working for you, this clinic will help you refine your newsletter and get your ducks in a row to start 2027 right.
Zoom session dates and times:
Thursday, January 28, 6:00-8:00 pm
Thursday, February 4, 6:00-8:00 pm
This clinic is for artists and staff of small arts organizations who want to communicate regularly with their clients and audience. You’ll learn about newsletter templates that will help you to create regular communication with your customers. Whether you want to improve event attendance, increase sales, communicate a show or exhibit schedule or other information, a professional email newsletter is not as intimidating as you may have thought.
All participants will work on their own newsletter during the clinic and in homework between the two meetings. Discussions will include various free email platforms, how often to send a newsletter and how to convert a newsletter to social media posts, blog posts or site updates. Don’t have a mailing list? Don’t worry, that is also covered.
Class fees:
Early Bird (purchase before Jan. 22, 2027)
Regular (purchase Jan. 22-27, 2027)
Last Minute (purchase Jan. 28, 2027)
This Zoom clinic meets in two sessions. Each session will be recorded and participants can view the session for 30 days after the clinic concludes. Participants should have access to a laptop computer during the clinic to set up their newsletter and get the most from the clinic experience.
About the presenter: Cynthia Deis is a Raleigh-based artist, writer and arts educator with experience in a variety of mediums. Her background as a production jewelry designer and retail store owner provides her with an artist’s understanding of business and entrepreneurial issues. Certified in REAL Entrepreneurship and REAL Craft courses, she also teaches and consults on pricing, studio layout, and email marketing with artists, craftspeople and small arts organizations in the US and Europe.
With her business and mentoring background, Cynthia is the Education Director of Triangle ArtWorks, where she works to develop and implement programming and events focused on artists and arts organizations as sustainable economic factors in their communities.
Learn more about Cynthia’s work at her website www.cynthiadeis.com.
She is available on most social media platforms @CynthiaDeis
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org . We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
All ticket purchases constitute an agreement to photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by Triangle ArtWorks.