Are you an artist looking to boost your holiday sales? Are you ready to (finally) build a clear strategy for big shopping days like Black Friday and Cyber Monday?
Join Lysandra Weber in this workshop and prepare to get your creative business holiday-ready with a marketing game plan that takes customers from engagement to purchase. This dynamic workshop is designed specifically for crafters, makers, artists, and small creative business owners who sell both online and in-person—and want to make the most of Black Friday, Cyber Monday, and the entire holiday season.
In this session, you'll learn how to:
craft Black Friday, Small Business Saturday and Cyber Monday offers that align with your audience and sales goals,
build a holiday content calendar across channels (social, email, etc.) to plan, stay consistent and convert holiday shoppers from awareness to action and,
incorporate in-person activations like pop-ups, markets, and studio events that complement your online sales
Register today!
EARLY BIRD PRICING THROUGH SEPT 19, $38
GENERAL PRICING THROUGH SEPT 24, $48
DAY OF WORKSHOP PRICING $53
This virtual class meets on Thursday, September 25th, 2025 from 6:00-8:00pm.
The class meets on Zoom and you will receive login information following registration. The class includes a handout which will be emailed to you registered participants before the class date.
Don’t miss this opportunity to get holiday ready this season!
Bonus: The session will be recorded and available to registrants for a limited time, so you can rewatch, reflect, and put your marketing plan into action at your own pace.
About The Instructor:
Lysandra Weber is a brand marketer with over 15 years of experience leading strategy for companies like Burt’s Bees, Brooklyn Brewery, Spoonflower, and Keel Labs, helping them grow through clear messaging, engaging content, and customer-focused campaigns. She also spent over 10 years running her own handmade women’s apparel business, so she understands firsthand what it takes to build and market a creative brand. Now, Lysandra helps artists, makers, and creative businesses clarify their messaging, connect with their audience, and build marketing strategies that feel authentic, doable, and aligned with their vision.. Find out more about Lysandra on her website and Instagram.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
The cost to attend this event helps cover important programming expenses, such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.
All event registration constitutes an agreement to photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by Triangle ArtWorks. By registering, participants consent to being added to our newsletter mailing list.