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Marketing for Makers: Building a Consistent Social Media Strategy 

  • Online (via Zoom) (map)
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Are you an artist who is tired of posting without a plan?  Learn how to build a clear, consistent social media strategy that supports your goals. 

Join Lysandra Weber in this workshop and learn how to use social media as a tool to support and amplify your art, rather than distract from it. You’ll discover how to craft a simple, sustainable strategy that works for your creative business.  You’ll explore how one idea can spark several different content pieces, how to build a consistent calendar that feels natural, and how to plan and batch posts without stress. You’ll also learn how to use scheduling tools that keep your content running smoothly to free up time so you can get back to creating.

In this session, you'll learn how to:

  • Build a simple, repeatable social media strategy tailored to your creative practice.

  • Create a realistic posting calendar you can actually maintain.

  • Confidently schedule content using recommended tools, tips, and tricks.

  • Reduce time spent on social media while maintaining consistent visibility.

Get organized, stay consistent, and grow your audience; all while keeping your focus on your art.

Register today!

  • EARLY BIRD PRICING THROUGH FEB 12, $38

  • GENERAL PRICING THROUGH MAR 11, $48

  • DAY OF WORKSHOP PRICING $53

This virtual class meets on Thursday, March 12, 2025 from 6:00-8:00pm. The class meets on Zoom and you will receive login information following registration. You will receive a class handout via email prior to the class date. THIS CLASS WILL BE RECORDED AND MADE AVAILABLE TO CLASS REGISTRANTS FOR LIMITED TIME FOLLOWING CLASS DATE.

If you have any questions about the class scope prior to registration, please send them to artswell@triangleartworks.org.

About The Instructor:

Lysandra Weber is a brand marketer with over 15 years of experience leading strategy for companies like Burt’s Bees, Brooklyn Brewery, Spoonflower, and Keel Labs, helping them grow through clear messaging, engaging content, and customer-focused campaigns. She also spent over 10 years running her own handmade women’s apparel business, so she understands firsthand what it takes to build and market a creative brand. Now, Lysandra helps artists, makers, and creative businesses clarify their messaging, connect with their audience, and build marketing strategies that feel authentic, doable, and aligned with their vision.  Visit her website to learn more about her services and work.


Register Here

We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.

The cost to attend this event helps cover important programming expenses, such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.

All event registration constitutes an agreement to photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by Triangle ArtWorks. By registering, participants consent to being added to our newsletter mailing list.


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