Lysandra Weber is a brand marketer with over 15 years experience, who helps artists, makers, and creative businesses clarify their messaging, connect with their audience, and build marketing strategies that feel authentic, doable, and aligned with their vision. She led marketing strategies for companies like Burt's Bees, Brooklyn Brewery, Spoonflower, and Keel Labs, helping them grow through clear messaging, engaging content, and customer-focused campaigns. She also spent over 10 years running her own handmade women’s apparel business, so she understands firsthand what it takes to build and market a creative brand.