Sound Pure opens storefront in Durham

by Brandon Cordrey

Sound Pure is the Triangle’s newest independent music store. Since 2000 their online store has been selling high-quality equipment to musicians around the world. The new storefront marks the company’s newest chapter and strengthens their continued commitment to the local music community. Sound Pure recently purchased the Raleigh music store Indoor Storm as well as the vacant building next to their preexisting one on Washington Street in downtown Durham in order to provide even more services to their clientele.

Online sales have been strong since the start, which was in owner Todd Atlas’s Duke University dorm room in 2000. The new retail space is only the latest in a series of expansions since then. The original building on Washington Street, next door to the store, houses a full professional recording studio, acoustic guitar showroom and offices.

Don’t expect to buy anything made by Fender or Gibson, you won’t find the “big name” instrument companies on either the walls of the acoustic guitar studio or in the new store. The guitars available at Sound Pure are handmade by artisans from around the globe. It is time consuming and tedious work to make instruments by hand rather than in production, for this reason some of the instruments Sound Pure carries are one of a kind while others are extremely rare. This is also the case with the wide range of items in their new store. For proof that Sound Pure is confident about the products they sell look no further than their recording studio, which is fully stocked with items they market. Everything from the computers to the furniture, down to the cables, is available for purchase.

Sound Pure has been bringing national and international clientele to Durham for many years now, advertising the city to clientele looking to tryout and purchase rare handcrafted instruments and record in their studio. They also work with several well-known musicians in the area, including Shirley Caesar, Nnenna Freelon and Clay Aiken.

Sound Pure just ordered a sign for their new location, their first in 13 years of business. The new store is also the first opportunity for customers to access all the company has to offer, without appointment. However, they have been supporting the Triangle’s music community for many years already. They sponsored the Troika Music Festival during its time in Durham as well as Centerfest. They will be participating in the upcoming IBMA in some capacity and hope to continue that for the three years it will be held in the Triangle.

For more information about Sound Pure and its products, check out the website. For information on the recording studios, look here.

Brandon Cordrey is a studio artist working mainly in collage with found or reused materials. He also manages the Lee Hansley Gallery on Glenwood Avenue in Raleigh. While his main concentration is visual art, he has love for all the arts! Follow Brandon on Twitter: @BMCordrey or email.

 

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